Summary: 2014 will be included in the history of Chinese automobile market, one of the most years of ink. Data show that in 2014 China's total production of 2372.29 million vehicles, an increase of 7.3%; sales of 23.4919 million vehicles, an increase of 6.9% for 6 consecutive years ranked first in the world throne. In the auto market to maintain the momentum of rapid growth, Audi, Mercedes-Benz, Chrysler and many other multinational car prices encountered "anti-monopoly investigation", many car prices and dealers encounter "anti-water." Policy, the State Administration for Industry and Commerce stopped the car dealer and car brand authorized dealers for the record, dealers operating license business scope will be unified boarding for the "car sales"; the same time, the Ministry of Transport, the Ministry of Commerce and other ten Ministries jointly issued "on the promotion of automobile maintenance industry upgrade to upgrade the quality of service guidance," made it clear that to get rid of repair parts channel monopoly, so car prices open vehicle maintenance technical information, allowing the original parts free circulation....
2014 will be included in the history of Chinese automobile market, one of the most years of ink. Data show that in 2014 China's total production of 2372.29 million vehicles, an increase of 7.3%; sales of 23.4919 million vehicles, an increase of 6.9% for 6 consecutive years ranked first in the world throne. In the auto market to maintain the momentum of rapid growth, Audi, Mercedes-Benz, Chrysler and many other multinational car prices encountered "anti-monopoly investigation", many car prices and dealers encounter "anti-water." Policy, the State Administration for Industry and Commerce stopped the car dealer and car brand authorized dealers for the record, dealers operating license business scope will be unified boarding for the "car sales"; the same time, the Ministry of Transport, the Ministry of Commerce and other ten Ministries jointly issued "on the promotion of automobile maintenance industry upgrade to upgrade the quality of service guidance," made it clear that to get rid of repair parts channel monopoly, so car prices open vehicle maintenance technical information, allowing the original parts free circulation.
Faced with this series of changes, the overall performance of China's auto insurance market in 2014 how? Beijing International Exhibition Co., Ltd. following the first published in July 2014, "" the first half of 2014 China's auto industry boom index survey "," on the occasion of the opening of 2015, after extensive research, once again offer "" China's auto industry 2014 annual climate index survey report "," with everyone to sort out and interpret the Chinese auto industry in 2014 the market context.
The survey lasted for two months, covering 511 auto insurance production enterprises in 22 provinces in China. It involved 4 product categories, 57 product sub-categories, including automobile maintenance equipment, testing equipment, beauty maintenance and repair tools. The main statistical results are as follows:
511 research enterprises, involving a total of 502 domestic business. Of which 126 enterprises were flat, accounting for 25%; the rest of the total increase of 272 companies, accounting for 54%; decline in 104 enterprises, accounting for 21%. Thus, 46% of enterprises in the domestic sales in 2014 began to stagnate or even decline. In contrast to the first half of 2014, the proportion of domestic sales growth has decreased. Many companies reflect: "fairly stable in the first half, 6,7 months after the sales continued to decline, the overall economic environment slowed down the butterfly effect began to enlarge." Of course, there are different voices, growth in more than 30% of the enterprises from the first half of the proportion of 9% to 12%! Subdivided product categories can be seen mainly in the automotive maintenance and testing equipment. A representative of the enterprise, said, "car insurance market shuffle accelerated differentiation has become increasingly obvious, with innovative technology products and meet the national policy conditions for enterprises to be invincible." From the figure can also be clearly seen that the introduction of new products in 2014 sales performance of enterprises showed a clear upward trend!
Product Analysis: Detection and diagnosis of sudden emergence of equipment category
Product Category Description
As the four major product categories, in 2014, the detection and diagnosis equipment meteoric rise, with 70.6% of the increase in the first, higher than the average of 13.4%, its average of 13.4%, its diagnostic equipment, auto diagnostic equipment, auto repair and maintenance, 11.8% of the decline is far lower than the other three categories of products. High technological content, short cycle and the new policy of good achievements in the detection of diagnostic equipment products in 2014 achieved excellent results! Particularly pointed out: fault diagnostic apparatus, testing and analysis related products due to the state in 2014 for environmental protection, regulatory factors such as the impact of the introduction of new mandatory policy caused substantial growth. Moreover, these policies will be further strengthened in 2015. It is understood that January 1, 2015, the General Office of the Ministry of Transport promulgated the new "vehicle maintenance industry conditions for opening" national standard was officially implemented. Compared to the situation in the first half, vehicle maintenance tools are more bleak, the proportion of the lowest increase, the highest proportion of decline, came in the end. Maintenance equipment and beauty maintenance performance similar to nearly 30% of the flat, more than 50% growth and about 20% decline.
■ Sales channel analysis
▲ more than half of the proportion of diversified sales channels, the stability was significantly higher than a single channel: research enterprises, to take a diversified channel sales accounted for 51% of enterprises, more than a single dealer business model. Breakdown of production enterprises in 2014 sales situation, diversified channel sales growth is more stable, generally higher than a single channel sales business; especially the decline is only 17.6% proportion, well below the 23.7% single dealer sales manufacturers. Diversified channels are mainly reflected in the car manufacturers to directly face the terminal class OEM, 4S shops, beauty chain and tire stores and other sales; also pointed out that the electricity supplier channels, according to statistics, the proportion of the proportion of the entire diversified business Was 37.2%. The integration of the Internet will undoubtedly increase the auto insurance manufacturers a new sales channel, and in this era of vigorous development of electricity providers, how to use this new sales platform, will undoubtedly become all auto insurance production enterprises of a new topic.
■ comparison of the five car insurance production base
▲ Hebei and Shandong not more than half of the growth: Hebei and Shandong in 2014 sales growth in the proportion of only 46.2% and 46%, as a tool for auto repair, beam calibrator, barn production base compared to other regions encounter "bottom" . Hebei enterprises to sigh: "price war with the product quality improvement is slow to do business today is now more difficult"; Shandong a girder corrector enterprise CEOs said: "14 years since the new beam production enterprises crazy increase , Has been to the proliferation of potential, coupled with the steel has dropped to 'cabbage price' began to ignore the cost of vicious competition, so that the entire beam industry suffered a serious impact, business efficiency is getting lower and lower!
Guangdong and Liaoning provinces and regions slowed down in the first half of the survey, Guangdong flat / growth rate of the top, and from the annual performance, Jiangsu and Zhejiang to 1.2% advantage to replace Guangdong, a flat / growth Rate of the highest areas. Liaoning, in particular, Yingkou region as a tire machine and balancer baler base, compared with other regions mediocre. Flat, growth and decline accounted for 25%, 50% and 25%, respectively, year on year growth rate continued to slow down.
In 2014 the export situation is different
2014 China's auto insurance production enterprises are mainly exported to Southeast Asia and Europe and the United States. Domestic car care brand from the quality, technology or appearance have a good upgrade, and the price is more favorable. Among them, exports in 2014, the most serious decline in the country there is no suspense point to Russia. As we all know, due to the second half of the devaluation of the ruble caused by the Russian economy is facing the overall collapse of the danger, especially in the Russian market before the top four sales of the lift, decoders, tire removal machines and balancing machines, orders are sharply reduced, In the first half of the survey, the Russian region is generally optimistic about the growth, we can see that the international situation is also changing the situation in the automotive industry in the future time and always pay attention to important issues. And this situation probably will not improve in a short time. Look at the other side of the US economic rebound in 2014, the Chinese auto insurance export enterprises have a stimulating effect. The major exporting countries in Europe are: Germany, Britain, Italy, Austria and the Netherlands; the Asia-Pacific region is concentrated in: Thailand, Malaysia, Vietnam, India, Korea, Singapore and Australia.
The road is far from repair Xi, Wu Jiang from top to bottom and quest! All in all, 2014 China's auto industry policy level to increase intervention, industry reshuffle, domestic sales slowdown, foreign trade opportunities and challenges. According to official forecasts, 2015 China's auto market output will further expand to 700 billion yuan, how to divide the cake, we will wait and see!