Do not blindly, calm response SUV restlessness

Update:2016-10-24
Summary:Last week, two messages directed at the SUV: one is according to JDPower research data show that China will surpass the United States after 2015, the world's largest single SUV market than the United States, and by 2018, the number of Chinese SUV models than the United States In the first quarter of this year, the Chinese brand SUV can be described as thriving in the overall growth rate of the auto market is only a bit of the bleak, the Chinese brand SUV achieved an increase of 108.3%. Two seemingly exciting SUV news, you can not help but worry about the black hole behind the prosperity. ...

Last week, two messages directed at the SUV: one is according to JDPower research data show that China will surpass the United States after 2015, the world's largest single SUV market than the United States, and by 2018, the number of Chinese SUV models than the United States In the first quarter of this year, the Chinese brand SUV can be described as thriving in the overall growth rate of the auto market is only a bit of the bleak, the Chinese brand SUV achieved an increase of 108.3%. Two seemingly exciting SUV news, you can not help but worry about the black hole behind the prosperity.

 
J.D.Power research shows that product quality and appearance of models to attract consumers to buy SUV is an important factor. True, Chinese consumers have a special preference for SUV. The majority of consumers in the purchase of a second upgrade models, in all likelihood will choose SUV; the past two years with the rise of compact SUV, if the first car will be able to step directly to the SUV it better. Asked the reasons for the purchase, everyone is overripe in the heart: SUV looks a face, spacious, sitting high ... ... SUV to some extent become the vast majority of Chinese car owners entry-level DreamCar.
 
The United States large material Bo gave birth to large, large displacement of the SUV culture, SUV originator Jeep was born in the United States; Japan to children and more people, hatchback car to run, and most of the white water or a child ... ... different regions create different Of the car culture. The face of China's increasingly severe traffic environment, the weather environment, on the one hand the Government is stepping up the implementation of new energy vehicles also sky blue; on the one hand the market naturally created following the Chinese car to become the world's largest market, China will become the world's largest SUV Single market market structure, this large but not strong, large but not fine situation must lead the industry to think. At the same time, have lamented the particularity of China's auto market.
 
Survey also showed that high SUV prices, high fuel consumption is also the main reason for some consumers refuse SUV. From this point it is not difficult to see why in recent years, independent SUV contrarian up, the joint venture brand in the back; and the Chinese brand SUV is no longer the Great Wall car alone, but a large number of followers. First of all, after nearly a decade of experience, the Chinese brand has accumulated some rich experience, when the company's R & D are cohesion in a new growth model, naturally there will be good results, indeed today's autonomous SUV or a model Second, the self-selling SUV is another major reason is more than the joint venture brand more affordable price advantage. Compared to the same level of joint venture brands, autonomous SUV generally have 5 million or more price advantage.
 
Whether it is nowadays the hottest Internet car, new energy vehicles, or the emergence of autonomous SUV, behind the boom are hoping to apply the "corner overtaking" bandit logic to achieve counter-attack. The reality is not so simple. Simple example, in the first quarter, when the autonomous SUV achieved 108.3% year-on-year growth, its own brand car is still out of the trough, down 2.3%, market share fell 0.5%. I do not think that the Chinese brand dare to Paizhexiongnuo said, "I do not sell cars, single SUV, Qi live." What is the most suitable for their own? Do not blindly, calm response SUV restlessness.
Hao Yun
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